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Available for acquisition is a skincare and beauty eCom brand based in France. The business was founded in October 2020 after successful tests confirmed strong demand. Inspired by the American brand Makeup Eraser, the founders set out to create a superior product with higher quality and unique features.
The business achieved significant year-over-year growth rates in 2022 (+164%) and 2023 (+221%). In 2024 the brand focused on optimizing the product line and inventory in preparation for a global expansion in 2025. This strategic shift allowed the company to solidify its foundation and enhance customer loyalty, positioning the business as a robust asset with untapped potential for further growth in new markets and product lines.
o Over 270,000 satisfied customers.
o Holds a unique position as the #1 top-of-mind brand in its category with high engagement and conversion rates.
o Multiple sales & acquisition channels.
o Returning customers account for 60% of sales.
o Primary audience (77%) is eco-conscious, French-speaking women aged 25-44, focused on self-care and sustainability.
o Strong following in France (3.9M active users).
o Email list of 350,000.
o Strategic network of suppliers across China, Morocco, and France.
o Shopify store equipped with advanced tools and automated workflows, designed to maximize efficiency and conversion rates.
o Licensing agreement with a well known brand and negotiating with four others.
o Partnerships: established contacts with leading French private sale platforms and a contact with a pharmacy retail agency, opening doors for strategic expansion.
o All products are fully modeled in 3D, allowing for the creation of high-quality static images and dynamic video content.
The company owners are willing to offer a training and transition period. This is flexible depending on your needs. Support team is willing to stay on with a new owner if desired.
One co-founder is set to focus on an innovative new project, and the other has experienced health issues, creating an opening for a buyer to take over and scale the business further. While the groundwork for growth is solid, the founders acknowledge that external expertise is essential to reach the brand’s full potential. This transition offers an ideal opportunity for a buyer ready to bring this business to the next level.
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