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Available for acquisition is an app that helps people improve their intimate relationships. Through expert backed lessons, guided exercises and community forums, it takes people on a journey to deeper connection, understanding and pleasure. Customers tend to be in a relationship, aged 25-50 years old and skew slightly female.
The founder worked with the foremost experts in the space on the content and built an impressive tech stack. The app launched in 2019 and has over 1 million downloads. It is in the English language and has been downloaded worldwide. Most the users are in the US.
The app was venture backed and over $4m has been spent in development. It is a high-quality app with a reliable conversion rate to paid and a stable code base. It has existing subscription revenue ($60/year for an annual subscription), solid retention and all downloads are currently organic. This category (partnered products for relationship improvement) has shown significant growth over the past five years, and this app is well positioned within the category.
o High quality app/product/UI (name is trademarked) that has been an Apple App of the Day and featured in major publications
o Extensive and extremely high quality content, created in partnership with foremost experts in the space
o FDA Safer Technologies Program approval for use of the app as a treatment for low desire in women
o Subscription revenue with good retention
o Organic downloads (all current downloads are organic) – opportunity to add back in paid UA
o 3.3k, 4.6 reviews in Apple app store
o Active userbase plus >600k emails (newsletter sent to ~85k weekly with >40% open rate)
o Website with strong domain authority and TikTok account with 10K followers
o Minimal time commitment – currently requires very little time to manage, significant upside potential
The company founder is willing to offer a training period of 1-2 months and will work with a new owner to ensure a smooth transition. This is flexible depending on your needs.
Founder has been working on this business for five years and is now too burned out to focus on it. They believe a new owner can grow the app much better than they can. They are fine with signing a non-compete. And they are fine advising on the business (if a new owner desires), they just don’t want to be the lead operator.
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